Fast Facts

Publication: America Taste is a trade publication promoting U. S. food and agriculture through region specific, foreign language editions: Japanese, Simplified Chinese and Traditional Chinese.  Each issue is available in print and in a digital versions.  The Japanese edition is produced and distributed  in Japan and the Chinese language editions are produced and distributed from Hong Kong.

Editorial: America Taste serves the food and agriculture industry with a primary focus on U.S. food and agriculture news.   Each issue features trends, news and industry trade events.

Advertising: Color display advertising with foreign language production services are available.   Advertising is limited in each edition in an effort to keep a balance between editorial and advertising content.

Readership: American Taste is distributed to food & agriculture executives throughout the Asia by international airmail, U.S. Agricultural Trade Offices (ATO) and at major tradeshows.  Readership includes importers, wholesalers, processors, retailers, supermarkets, food service, restaurants, institutions and hotels.  Issues of American Taste are also distributed at ATO promotional activities & events, and to food-related industry, trade and import associations in Asia.

Japan edition

Japan Supermarket Show, FOODEX Japan,  IFIA Japan and Health Ingredients Japan

Simplified Chinese edition

SIAL China in Shanghai, Food Hotel China in Beijing and  Food Hotel China in Shanghai

Traditional Chinese edition

HOFEX in Hong Kong, Natural Products Expo Asia in Hong Kong, Asia Fruit Logistica in Hong Kong, Food Taipei in Taiwan

Distribution: The Japanese foreign language edition has a distribution of 3,000 copies, Simplified Chinese edition distribution is 3,000 copies and Traditional Chinese edition distribution is 1,500 copies with  distribution increased accordingly for major trade shows throughout Asia.  In addition to distribution by U.S. ATO (Agricultural Trade Offices), each issue of American Taste reaches wholesalers & importers, retailers & supermarkets, foodservice, food processing & manufacturing, and hotel, restaurant & institutional (HRI).