Fast Facts

Publication: America Taste is a trade publication promoting U. S. food and agriculture through region specific, foreign language editions: Japanese, Simplified Chinese and Traditional Chinese.  Each issue is available in print and in a digital versions.  The Japanese edition is produced and distributed  in Japan and the Chinese language editions are produced and distributed from Hong Kong.

Editorial: America Taste serves the food and agriculture industry with a primary focus on U.S. food and agriculture news.   Each issue features trends, news and industry trade events.

Advertising: Color display advertising with foreign language production services are available.   Advertising is limited in each edition in an effort to keep a balance between editorial and advertising content.

Readership: American Taste is distributed to food & agriculture executives throughout the Asia by international airmail, U.S. Agricultural Trade Offices (ATO) and at major tradeshows.  Readership includes importers, wholesalers, processors, retailers, supermarkets, food service, restaurants, institutions and hotels.  Issues of American Taste are also distributed at ATO promotional activities & events, and to food-related industry, trade and import associations in Asia.

Japan edition

FOODEX Japan,  IFIA Japan and Global Food & Style Expo (U.S. Food Export Showcase)

Simplified Chinese edition

SIAL China in Shanghai, Food Hotel China Shanghai and Global Food & Style Expo (U.S.  Food Export Showcase)

Traditional Chinese edition

Food Taipei in Taiwan, Food Hotel Asia in Singapore, HOFEX in Hong Kong, Natural Products Expo Asia in Hong Kong, and Global Food & Style Expo (U.S.  Food Export Showcase)

Distribution: Each foreign language edition has a distribution of 3,000 copies and distribution is increased accordingly for major trade shows.  In addition to distribution by U.S. ATO (Agricultural Trade Offices), each issue of American Taste reaches wholesalers & importers, retailers & supermarkets, foodservice, food processing & manufacturing, and hotel, restaurant & institutional (HRI).